Is it worth investing in Digital Marketing during COVID 19?

You might be bewildered about your investment decisions in the current scenario when COVID 19 has shattered globe. We all have been facing a very tough situation with twin threats to lives and livelihood. Seeing the downturn in economy and business, you may think of cutting expenses and reducing investments as much as possible.

Let’s give a thought, is it wise to curb everything? Doing so will automatically

There is a need to establish a new normal with everything. Yes, you need to come up with net new ways of doing business, marketing, advertising, strategizing and whatnot.

How does an organization establish new normal?

McKinsey and Company quoted a three-step approach for an organization to readily deal with the current situation and to bring lives back to new normal.

Step 1-Effective leadership- We often think and set goals for long-terms but that approach is not applicable in the current scenario. Leaders need to redefine their goals, mission and objectives with a short term perspective so as to keep the business running.

Step 2- Simple and directive solutions- Every organization should have a dedicated team across various verticals that stand on toes for observing, analyzing and implementing solutions to save the organization from submerging.

Step 3- Consistency- All the employees in the organization need to comply with the each and every solution advised by the leadership team, government and health department of the region for a successful run of a business.

Let’s have a tantalizing glimpse at what we can achieve with Digital Marketing in COVID 19 situation.

Our web browsers have a solution to every problem. You need any service, Google it and you will get a list of top-most service providers in your vicinity. You need to purchase something. Search it online and you will get a list of product providers online while sitting on your couch. It is not an era when you need to visit service providers to get services. It’s not the time when you physically need to travel to a mall for shopping. Not with a mobile phone in your hand, you have access to almost everything.

So, to get an online presence of your business, you need to contact a digital marketing company in Wollongong to build a digital marketing strategy for your business.

Online presence of people is increasing day by day. As per the survey conducted by Pew Research Center- “About three-in-ten U.S. adults say they are ‘almost constantly’ online.” || Report by Phew Research Center ||Author- Andrew Perrin and Madhu Kumar.

Buyers are not spending their time outside but they are online most of the times, either surfing the net or browsing social media. The digital medium is the best platform to reach out to the customers.

So reach out to your customers by Digital Marketing. Do not think to cut your expenses in digital advertisements. Digital Marketing is reaching out to consumers via electronic media. It can be via mobile, tablet, desktops, laptops, etc. sing digital channels such as- electronic mail, social media, search engines, websites, mobile applications etc. Seeing the current scenario, where people are spending enough time on browsing the internet, it is the wisest strategy to invest more in digital marketing to boost your sales.

Connect with Monsterco to get expert advice on your digital marketing strategies. It is one of the best website advertising company in the region. Get your free quote by visiting their website.

Benefits of Digital Marketing during COVID outbreak

Most companies across the world are fusing their business with digital technology. 

To cut long story short-Digitization forms the foundation of a business in today’s era and more prominently during the pandemic outbreak.

Marketers usually look at the broader and long term view but in the middle of a pandemic situation, short term goals are more important than anything else. In the recent past, everyone has lost innumerable things. The businesses have stopped, the economy is going through a downturn, market spend has touched the base, Sensex broke circuit and whatnot. In such a situation everyone is thinking to lean their expenditure. People tend to minimize spending as much as possible. With that mindset, you should not miss on certain mandatory injections to survive the business. And Digital Marketing is one amongst them.

Why is Digital Marketing imperative during a pandemic?

You may cut on your offline marketing efforts. But thinking of shutting your digital marketing initiative can be a wrong decision. 

Let us understand, why is Digital Marketing has become even more important than before.

During COVID, where most areas of the world are under lockdown, internet consumption has increased tremendously. The New York Times quoted that- “We are looking to connect and entertain ourselves…” There has been a 27% increase in Facebook website users, 16% in Netflix users and a 15.3% increase in YouTube users. 

As per the latest trends, people are moving towards social media, and looking forward towards the internet for not only accomplishing their work goals but also entertain themselves. This opens an opportunity for a digital marketer. With an increase in the number of internet users, the set of the target audience also expands. Companies to take advantage of this situation need to be extra cautious with the message it addresses the target audience.

How to engage audience amid COVID?

Redesign and redefine your business marketing strategies. The traditional way of reaching out to the customer is not beneficial for you. With digital marketing, keep targeting your audience with an appropriate message. 

Here are a few things listed for you-

1. Get your domain to connect to the world
2. Get a good website
3. Optimize web design for your website
4. Generate leads from digital platforms
5. Use various digital marketing channels such as- Email Marketing, mobile marketing, etc. to engage your audience. 
6. If you find difficulty in implementing digitization hire a professional digital marketing company Wollongong agency to guide you throughout the journey

Connect with Monsterco to get expert advice on your digital marketing strategies. It is one of the best website advertising company in the region. Get your free quote by visiting their website

Best of Digital Marketing practices

Digital Marketing is core to the strategy of any organization. Digital Marketing helps organizations in reaching consumers through digital mediums like the internet, mobile devices, social media, and other channels. One cannot accomplish digitization without web designing and SEO. Web design company Wollongong helps organizations to build brand equity which is responsible for building up trust among website visitors. 

Let’s deep dive into web designing and SEO.

Web Designing

Web Designing focuses on user experience.

There are two broad categories of web designing, namely adaptive designing, and responsive designing. Each has its own merits and demerits. 

Adaptive Designing

In adaptive designing, the developer develops fixed screen size layouts and components. It is easier to implement but if the number of devices increases or if the screen size adds then fresh development is required. So adaptive designing works only for a predefined set of layouts.

Let us understand how does it work?

Suppose a website is to be developed for three devices say tablet, mobile and desktop. A developer writes codefor the three devices. Whenever the user opens a website, at first code detects the type of device with the screen size. Depending upon the type of device, a pre-defined set of the layout is displayed.

Responsive Designing

Under responsive designing, components move dynamically on the screen. This approach takes more time to develop but it proves to be the best approach in the long run. It is developed using a fluid layout. The design works appropriately and efficiently on all the devices irrespective of the screen size. Responsive sites take less time to load.

Which design to adopt?

Designing technique depends on the client’s requirement. If the business is new then adaptive designing is useful. Development of adaptive designing utilizes fewer resources and takes less time. But it is advisable to use responsive designing because it is better than adaptive designing. It works on all the devices irrespective of the scenario that we have pre-designed layout. It helps in reducing the load time of a website.

How to design a website?

Web designing includes the development of visual and functional elements that beautifully defines the organization objective in the form of a website. The designer plans the navigation of the website so that visitor discovers the new offers and important information immediately. A good website should not have pop-ups. The font size, font colour and font type should be perfectly chosen so that visitors can easily get the essence of a website. No one likes a slow website, it should load quickly. On first sight, the user should get a clear idea of where to search and how to navigate.

Search Engine Optimization

SEO is a technical tool used to improve the ranking of the website.

Let’s clear our understanding of SEO. 

For instance, a user is looking for an excellent service provider. He starts his search with Google. Before he clicks any link, heglances through top 9-10 links and the respective information. In most of the cases that most relevant link is from top five results displayed by Google. Now the complex part of the story begins here. There are various service providers in the market with an online presence. But what has been the reason behind Google ranking? Why the topmost link is at rank 1?

The obvious reason is SEO.

Yes, Seo Wollongong helps the site to get top ranking in the search engine result. This is the way to be different and unique. 

There are billions of users searching one thing or another on the search engine. The only single content publishing agency is issuing millions of articles each day. How to rank yourself amid such a competition. The answer is SEO.

How does it work?

Now, we continue our understanding of SEO by knowing how does it work? 

The internet has millions and billions of websites stored digitally. The search engine stores webpage in the form of an index. This works similarly as we have an index at the back of the book. We can see at the end of the book there are various keywords with page numbers. Whenever we have to search for a particular topic we look for that keyword at the back of the book and go to the page number indicated against it. Similarly, in a search engine, every webpage is stored in index form. The Meta description helps to get the summary of the content of the page. The site map of the website tells its brief description. 

When a user searches for something on a search engine, web crawlers identify keywords, match them in the index and based on hundreds of other factors, within a fraction of seconds it displays the result.

Any organization is keen to have an online presence nowadays. For it, a website is the first and the foremost requirement. But we know that only website is not useful. We need appropriate SEO on top of it. 

Do you have similar requirements?

Don’t worry!

We at Monster Computer are at your service. We have instant reporting tools where you can track the ranking of your website. Get only organic search traffic and smart content marketing.Our team of experts work dedicatedly for you to improve your business. We are not only committed towards our projects but also take care of our client’s business.

Get your free SEO quote today itself.

Do you have any questions? 

Write to us at info@monsterco.com.au

Feel free to contact us on 02 8001 6416 for any information.

Optimize your business with SEO

Do you want to rank your website to #1 on Google? Do you want to drive organic traffic to your website?

Search engine Optimization builds your brand and helps to establish brand awareness. It supports inbound marketing strategy. It optimizes website traffic and helps business to get leads. It helps to pull traffic and position business to get more and more conversions.

Every business organization aspires to direct organic traffic to the website. The main goal of the marketing team is to target the right message to the right audience to get maximum conversions and this is where search engine optimization plays its role. Let’s first understand how does it work?

How does SEO work?

The search engine like Google, Bing, Yahoo, scrolls the webpages of a website whenever a user searches for a keyword. As per the algorithms, the sites are listed in ranking order concerning their relevance. The most relevant site appears on the first page and held the top position. But to make this possible the content plays a major role. There are various components to the content. It should be qualitative, relevant, and most importantly effective and engaging. This allows the user to spend qualitative time on the website. Content can be a blog, social media content, whitepaper, tutorial or videos/audios. SEO Wollongong experts put more focus on keywords and phrases which are often searched on search engines. SEO engineers identify such keywords and make their content around the keywords so that it helps in improving the ranking of the website when user search for particular service or product using that keyword.

How to increase website visibility?

Website Visibility is the core concern for organization especially if it has an online business. There are certain tactics to increase visibility.

There are two technical terms- On-page SEO and Off-Page SEO. Don’t worry, find the details about it further in the article.

On-Page SEO

Using title tag, Meta description, sub-headings, internal links, image names and alt tags helps to improve the rankings. Title tags make it easy for a search engine to identify the content on the webpage. A meta description is the detailed description of web page content. Using headings and subheadings within the content of the webpage helps search engine algorithms to get an idea of the relevance of content on the page

Off-Page SEO

Back-linking and social signals are most important components for off-page SEO.  Back-linking to the site from the qualitative and influencing source is important. This shows that the site is trustworthy and legitimate. Hence, improves the ranking. Social signals are reflected by the number of likes or number of shares on the content published on the website.

Do you need help? Knowingly, SEO is an important tool for an online business to flourish. Get best seo company wollongong free SEO quote from Monster Computer. Their team of experts create smart content to generate organic traffic and to increase the conversion rate. For more information visit the website right away.