Facebook Marketing Tips (that work)

 It wouldn’t be too far from the truth to say that everyone is on Facebook. The 2 billion active users of the internet giant and millions of business pages are the ultimate field for advertisers interested in attracting attention to their brands. 

As marketers, we know how important it is to have a presence on Facebook, but we also know that standing out from our peers is becoming increasingly difficult. Marketers need to be smart about expanding their reach and business through Facebook.

While it is tricky to have a successful Facebook marketing campaign, it is not impossible. Here are some tips that will help you in the long run :

• Target a particular audience – One of the biggest reasons to get pumped about Facebook ads is the ultra-sophisticated level of ad targeting. Dedicate time and energy to analyze your customer base and form a buyer persona, but don’t be too precise because it can also work against you.

• Primary contests – Facebook contests are nothing unique, but this does not make the tip any less useful. Running a contest with a tempting opportunity is one of the best ways to promote ad engagement. The best part about running a contest is that it need not be too complicated.

• Humanize your company – Facebook’s original purpose was to connect with friends, not advertise your company. The dilemma is that promoting Product-only messages can only carry you so far. To communicate with your audience, you have to show the people behind the brand.

• Target existing leads – Through the Custom Audiences feature on Facebook, you can target the leads you’ve gathered from your newsletter signup or other lead gen activities. You should also create ads for the clients you already have but in a much more personalized manner.

• Optimize timing – An integral piece of optimizing engagement is not merely a matter of what you publish, but instead of when you post it. But optimizing the timing of your post doesn’t have to mean uploading in real-time. You can set up your Facebook to automatically push content during peak interaction hours, using social scheduling.

Well-tuning your Facebook strategy doesn’t require a full redesign of your page. In reality, sooner rather than later, several of these tips could be applied for brands looking to boost their presence on Facebook. While looking for a website advertising company for help locally, looking for “online advertising Wollongong” or ” digital marketing company Wollongong” will fetch you the best results!