Twitter definitely evolved out of the modest platform for micro-blogging that started just seven years ago. Not only is Twitter a popular name these days, but without it coming up, you can’t talk about online marketing. Twitter is still alive with activity, as you can see, making it a perfect place for brands to engage their clients and gain fresh fans.
An online advertising company or a website advertising company can even help do the job for you if happen to have less time on your hands.
Set up a profile
On Twitter, your profile is your trump card. Upload a picture of yourself, not a brand or logo for a company. It’s best to be personable on Twitter unless yours is a big and well-known brand. Think up an ingenious bio to use.
Follow wisely
You will find that a lot of apparently random individuals will start to follow you when you join Twitter. You do not have to follow everybody back, though. You want to keep your Twitter feed full of content that is important, interesting, and slightly coherent.
Continue tweeting
Twitter is moving at a quicker rate than, say, Facebook or LinkedIn, so to keep people’s attention, a constant stream of tweets is essential. Just try tweeting no more than two to three times an hour.
Stay important and helpful
When they need it, everybody will appreciate being helped. Answer questions you have answers to on your timeline, and provide input and comments where they are appropriate. Services such as those offered by monsterco help to ensure that this is taken care of.
Promotion of your profile
Wherever you can, promote your profile now that you have a proper Twitter profile with proper tweets throughout. On your company website or blog, on your business cards, in your bio, and anywhere else you consider relevant, mention your @ Twitter handle.
Chats over Twitter
A perfect way to create customer interest is through chats on Twitter. This is when an individual or organization plans a chat about a specific hashtag in which everyone can participate.
Make the content shareable on your website
This extends to all social networks, not just Twitter. Use social exchange buttons that can be easily found by visitors or even install a social plugin such as TwitThis that allows individuals to Tweet directly from your web pages.
For your Twitter followers, post exclusive deals and coupons
To appreciate your followers for supporting your brand, use coupons and promotional codes.
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