MACHINE LEARNING WITH DIGITAL MARKETING STRATEGY

 Digital Marketing

One of the advantageous innovations in digital marketing management is the start of artificial intelligence means to support the streamline marketing rules and make markets more efficient. Most administrators accept that the tomorrow of marketing tests the ideas that digital marketers operate beside machine-learning-based tools.

We know machine learning and artificial intelligence in Wollongong grow more usual in the digital marketing view, the process of digital marketers must get how to implement machine learning to their digital marketing policies.

Process of Machine learning?

Machine learning and artificial intelligence are distinctive actualities that just so appear to complement each other. Artificial intelligence (AI) proposes to harness specific aspects of the study, Machine learning (ML) is assisting humans to solve queries in a more effective way. 

As an excellent device, it uses data to provide efficient solutions to the owner of multiple digital marketing puzzles. ML helps to get profit in businesses by assisting them to find deep information in available user data to streamline marketing methods. Web design services in the Wollongong and we at monster co web design company give you full information about its working.

Machine learning to affect digital marketing

Machine learning (ML) engines have the intelligence to analyze remarkably extensive sets of data and present the right analytics that marketing companies can use for their benefit. ML is used in digital marketing systems to enhance the attention of targeting their users and how they can optimize their communications with them.

Machine learning help in digital marketing

ML tools are a profitable part of promoting digital marketers to uncover and explain this data in a proper manner. By tracking user trends and generating actionable insights, ML tools permit you to streamline your jobs to reach more edges with your content. It can help you level-up your pay per click (PPC) campaigns by providing knowledge.

Conclusion

To begin a profession in digital marketing, web design services in the Wollongong monster co web design company support you at each point. With apparently endless online content and data points, help you to understand each aspect.

Content Marketing with Digital Marketing trends in 2020

 In a lot of techniques, content is a versatile marketing means that can help any business in any industry. It’s also affordable, accessible to create, and reliable for long-term outcomes. 

Content marketing in Wollongong is the superior term utilized to represent any type of textual, graphics, videos, or interactive component on a particular website. SEO wollongong provides purpose to a website by providing the users to go to it in the first place. If a site is just a parked page — the default background after you buy a domain name — nobody will go to it, and it won’t do any immeasurable for a business.

Content is the base of every digital marketing strategy:

If you require to begin a digital marketing campaign or digital marketing company in Wollongong, you need the best content. Content is the basis for SEO in Wollongong because it constitutes the pages that rank in best seo company wollongong results. Content is the base of PPC because it delivers up the landing pages that draw traffic from your advertisements. Content marketing involves the blog posts you discuss on social media, the pages you optimize with CRO, and the words that boost your status online. No matter what you want to do, content lets you do it.

That executes content the beating essence of any digital marketing strategy in 2020. It’s vital to every accomplishment, and it has the potential to transfer on that success every day. If you’ve never ventured to create content online, now is the time to start. Your business will thank you later.

Content Marketing with Digital Marketing Trends 2020: 

1. Personalized Content
2. Brands Go Niche with Content
3. Voice Search Will Evolve How Content Marketing Sounds
4. Content Needs to Be Concise, Not TL;DR
5. Diversified Content Brings in New Audiences
6. UGC Continues to Rock
7. Influencer Marketing Is Evolving
8. Embracing Live Video
9. Automated Content Creation
10. AI-Powered Content Marketing Strategy

Content marketing is always evolving. It’s not something you set and neglect, particularly in an age when all marketing is going digital. Content has enriched the essence of branding, lead generation, and even sales campaigns, over inbound and paid channels, primarily due to one thing: its effectiveness. 

With more access to data and a better perception of your buyers’ preferences, you may always be fine-tuning your passageway to content marketing.

IN A NUTSHELL: Through this article, try to acquire why they matter and how you can apply them to your overall content marketing within your digital marketing plans. We, the digital marketing company in Wollongong, know the significance of content for every digital marketing (company in Wollongong) strategy. We’re dwelling into dozens of leading content marketers who blend cutting-edge ideas with the tried-and-true plans to get the best desirable outcomes for all of our customers. 

Market your website via Twitter

 Twitter definitely evolved out of the modest platform for micro-blogging that started just seven years ago. Not only is Twitter a popular name these days, but without it coming up, you can’t talk about online marketing. Twitter is still alive with activity, as you can see, making it a perfect place for brands to engage their clients and gain fresh fans.

An online advertising company or a website advertising company can even help do the job for you if happen to have less time on your hands.

Set up a profile

On Twitter, your profile is your trump card. Upload a picture of yourself, not a brand or logo for a company. It’s best to be personable on Twitter unless yours is a big and well-known brand. Think up an ingenious bio to use.

Follow wisely

You will find that a lot of apparently random individuals will start to follow you when you join Twitter. You do not have to follow everybody back, though. You want to keep your Twitter feed full of content that is important, interesting, and slightly coherent.

Continue tweeting

Twitter is moving at a quicker rate than, say, Facebook or LinkedIn, so to keep people’s attention, a constant stream of tweets is essential. Just try tweeting no more than two to three times an hour.

Stay important and helpful

When they need it, everybody will appreciate being helped. Answer questions you have answers to on your timeline, and provide input and comments where they are appropriate. Services such as those offered by monsterco help to ensure that this is taken care of.

Promotion of your profile

Wherever you can, promote your profile now that you have a proper Twitter profile with proper tweets throughout. On your company website or blog, on your business cards, in your bio, and anywhere else you consider relevant, mention your @ Twitter handle.

Chats over Twitter

A perfect way to create customer interest is through chats on Twitter. This is when an individual or organization plans a chat about a specific hashtag in which everyone can participate.

Make the content shareable on your website

This extends to all social networks, not just Twitter. Use social exchange buttons that can be easily found by visitors or even install a social plugin such as TwitThis that allows individuals to Tweet directly from your web pages.

For your Twitter followers, post exclusive deals and coupons

To appreciate your followers for supporting your brand, use coupons and promotional codes.

Digital marketing in Wollongong that eliminates your toughest hurdles!

 Strikeout your comprehensive (digital marketing in Wollongong) to-do list, discover your growth plateau and see profound ROI with a unique team of digital marketing specialists in Wollongong. We implement Scalable marketing for every stage of your funnel and every milestone of your customer’s journey. 

Web designing in Wollongong, SEO & digital marketing performance is more lenient with a team of specialists. As a customer, you are in the middle of what we do – from exploring the trending techniques to bring customers to developing digital solutions that make it simpler to expand & enhance your business. 

As a trusted Google partner, award-winning digital marketing agency, website design & development company in Wollongong, we encourage you to grow your company, promote an expert marketing strategy, and gain valuable insight about your customers. 

How Compatible Is Web Design to a Digital Marketing Plan?

Your website is often the preeminent point of contact potential customers possess of your business and your brand. It only executes a thought then that you put your best foot ahead and efficiently communicate what you’re all about through professional and user-friendly web design.

Website design in Wollongong comprises an abundance of variables including design, content, graphics, search engine optimization, and growth rate optimization. While web design is an important and crucial element of your promotional endeavors, myriads of businesses neglect that it’s just one part of an overall digital marketing plan and should be compatible with the look, consider and plan with your other marketing purposes such as pay per click advertising. 

Overhaul your Website with SEO strategies-

We do provide SEO in Wollongong and content planning. One of the most prevalent reasons companies overhauls their website is to make it more search engine friendly. 

Holding quality content that isn’t copied should be part of every (SEO in Wollongong) strategy. Owning duplicate content on various pages can abolish your search engine rankings. Producing fresh, refreshed content through a company blog is another gateway to manage traffic to your site and increase your ranking.

Lastly- Your web design plan should take into deliberation the entire user expertise from start to finish. Compelling web design draws together different segments of your digital marketing tactics, and that encourages you to elevate the user experience to attract them to come back time and time again – a symbol of a well-designed website.  

The nuances of Hyperlocal Marketing

 Marketing, in simple terms, is the process of conveying the value of a product or service to the customers, to make them realize its value, resulting in sales or revenue for the company. It involves the activities of advertising, buying, distributing, and selling the company offered product or servicing. Thus, the primary goal of all marketers is to increase customer inflow. While marketing strategies have encompassed a wide variety of objectives with time, they never fail to keep the main one in mind.

To increase the inflow of customers, brands do not necessarily have to conduct nationwide campaigns. They can concentrate on specific geography and address customers’ needs in that region. This concept of super-targeted niche marketing has led to the evolution of hyperlocal marketing.Through this form of marketing, brands can increase foot traffic to their retail stores. Moreover, today, people are always looking for places or stores near them to carry out purchases. The value for time and convenience are pivotal factors here as well for customer buying behavior. The internet helps them further with near-me searches. Customers doing hyperlocal searches have an intent to buy. Thus, they are easy targets for the brand.

Brands engaging in hyperlocal marketing have to ensure that they are investing in optimizing their Google My Business listing. A succinct description of the business with good quality photos, positive reviews, and accurate contact information are some of the must-haves for any company’s Google My Business listing page. A proper representation of the business will help customers to find the company online. Best SEO companies in Wollongong help to increase the company’s search engine ranking for the same reason.

Content design, in the case of hyperlocal marketing, takes a different approach. Marketers need to focus on what the local audience wants and not just what they want to create. They should capitalize on the local geography’s tradition, history, culture, and art. For instance, they can use a region’s famous landmarks, monuments, points of interest, festivals, and language to promote their brand. It will attract the audience betterand draw them closer to the brand.Website advertising in Wollongong utilizes all these elements to increase website traffic.

Segmentation of the target audience is also crucial for this form of marketing. Further, brands should use structured data markup on their website pages. It would ensure Google finds ample information about the company, and it is available to prospective buyers.Digital marketing companies in Wollongong and all over the world are engaging more and more in hyperlocal marketing and benefitting from it.

Conversion Tracking

 Companies allocate a big part of their budget to marketing or advertising. Taking a proactive approach, companies take steps to see what the customers do after interacting with the brand. It forms the premise for conversion tracking. Through conversion tracking, companies monitor customer activities. They check if the customer has bought the product, subscribed to their newsletter, made frequent visits to the company website, or downloaded the app. Thus, it helps companies to understand what valuable activities the customers are undertaking and how much impact their marketing campaigns have on customers.

Conversion tracking provides marketers not only with an accurate count of leads turning into customers, but also shows which campaigns, ads, or keywords have the best conversions. Thus, it helps in identifying the marketing activities that are most fruitful for driving valuable customer activity. Brands should focus on these, increasing the allocation of resources to these activities. On the other hand, they can cut down expenditure on activities that are low on ROI. Digital marketing companies in Wollongong have started using conversion tracking to ensure that their marketing campaign is going on the right track. Further, companies can use Smart Bidding strategies that maximize conversions and help in optimizing marketing campaigns as per the brand’s business goals.

There are three sources of conversion tracking, webpage conversions, call on-site conversions, and app conversions. Brands work extensively on their websites. Thus, they need to track how effective their website is in driving customer activity. Marketers can track which web page is generating purchase or sales, which one is ramping up website views, and which webpage leads to customers signing up.Website design companies in Wollongong can optimize their web designs if they can track which webpage is leading to more customer conversions.Call on-site conversion tracking helps in tracking the level of customer engagement and interaction with the brand. Some companies display their contact numbers on their website and ask customers to call them. Conversion tracking can give an accurate count of the number of times customers have called. Website advertising in Wollongong utilizes this feature. App conversion tracking, on the other hand, gives a vivid picture of how many app downloads have taken place. Further, it helps in estimating how many conversions have resulted from a single ad click. Companies can know the cost per conversion, which in turn is a measure of ROI.

Thus, with conversion tracking, companies get an accurate picture of their customer acquisition trends, which helps them in optimizing their digital marketing strategy.

Content Marketing: The Ultimate Guide

 You’ve just noticed someone mention “content marketing,” and you assume that you should already know just what it is, but it’s too embarrassing for you to ask anyone. Congratulations, this article is for you.

The Content Marketing Institute, an online platform for information about everything related to content marketing, defines content marketing in this way:

Content marketing is a marketing technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.

“Valuable” is the key term here. It is what alters that definition from one that could define almost any type of advertising or marketing. You can know if a piece of content is the type that should be part of a marketing campaign for advertising if people are searching for it if people want to consume it, rather than avoid it. So was VW’s 2014 “Game Day” advertisement, which was viewed nearly 18 million times on YouTube, an ad, or marketing content? The answer is it’s both, based on how each person who’s exposed to it receives it. .The same applies to any piece of content marketing that you create, depending on whether the recipient got value from it or not.

The aim is, of course, to offer as much benefit as possible from your content marketing to as much of your target market. At this point, despite that definition and explanation, you probably still wonder what content marketing is exactly. By looking at a couple of examples, we can get more clarity.

Five examples of content marketing

There are just as many content marketing types as there are content types-far too many to cover here. The aim is to introduce you to content marketing and to help you think like a content marketer so you can see the possibilities around you. You will soon be coming up with 50 ideas for marketing material every day. You won’t be able to halt seeing content creation opportunities. Below are five examples that will help the mind to start percolating.

1. Infographics. In general, these are large, vertical graphics, which include statistics, charts, graphs, and other relevant data. If you’d like some examples, there are 197 infographics curated by Michael Schmitz, Head of Content Lab at Publicis, Munich, on the topic of content marketing. Infographics can be compelling because it can be shared through social media and posted on websites for years when one is successful. You can get a professionally produced infographic by hiring contractors on a site like oDesk, or you can go with an organization like Visua.ly if you want to simply remove some of the risks. A useful infographic would usually cost you at least $ 1,000 to produce, but if you employ a contractor or organization to provide strategy and planning, analysis, copywriting, and design, it may cost you several thousand dollars. It’s also about spreading the infographic to bloggers and the media. Or maybe you could set up a Pinterest board, and curate infographics on a business-related topic. That’s also a form of content marketing, and it just costs your time. 

2. Websites. What’s the difference between a regular web page and a content marketing webpage? Consider Moz’s The Beginner’s Guide to SEO, a provider of tools and resources related to SEO. Offered for free, this site has been accessed millions of times, bringing in countless consumers who otherwise might never have come upon Moz and the services they provide. Or look at a case study by design company Teehan+Lax. The majority of case studies are boring. They have intriguing case studies. That’s the difference between just putting content on the website and marketing content.

3. Podcasts. Michael Hyatt, author of the best-selling novel Platform: Get Noticed in a Noisy World, exercises what he endorses. His podcast entitled “This is your life” is downloaded about 250,000 times a month.  As Hyatt explains on his blog post 4 Reasons You Should Consider Launching Your Own Podcast, “A podcast gives you increased visibility in an entirely different world — primarily iTunes. I’ve had scores of new people saying they’ve never heard of me before they stumbled upon me in iTunes. “Hyatt gives useful information and suggestions in his podcast — all free of charge. But that podcast leads to increased book sales, sign-ups for his courses, and inquiries for him as a speaker.

4. Videos. Gary Vaynerchuk is a content marketing master using online video, just look up his YouTube channel. He started creating videos to promote the wine store of his family, and he gradually grew it to a $45 M empire through all those videos as well as other online marketing. Videos and podcasts are a form of content marketing that is mostly unexplored because people think it is expensive and complicated. But it’s easier than ever with the dropping cost of professional-grade equipment producing high-quality video and audio content. The marketing of amateur video content has also been used to sell blenders, launch new oral health products, and market consulting services for visas to Hong Kong. 

5. Books. Similar to movies, people tend to think of books as attempting to sell themselves, but smart marketers don’t sell books just to sell more books, they sell books as marketing ploys. Michael Port’s sales guide Book Yourself Solid is a good read for entrepreneurs, sales associates, and advertisers, and while Port appreciates selling his book, the book is a crucial factor in driving customers to his mentoring and speaking services. While it is simpler than ever to publish a book through self-publishing, there is still the idea that it is challenging, and that only reputable practitioners should publish a business-related book. Publish on your own, and even if people do not read it, any time you’re announced as “Author of …” you can always use it as a type of content marketing.  

These are just a handful of content marketing examples. We could have discussed white papers, ebooks, blogs, apps, presentations, and public speaking as well. Whole books have been written on the use of each of these in marketing strategies for content.

Why Content Marketing?

Perhaps even more important than understanding what marketing the content is, is understanding why content marketing is essential for your business. First, we have to consider the purchasing cycle’s four steps:

• Awareness. Consumers can have a need when they are aware of it, but they are not aware that there is a solution. 
• Research. When a consumer is aware that a solution exists, they may carry out research to educate themselves. A car buyer, for example, would want to figure out what various types of cars are available, and which one will suit their needs.
• Reflection. At this juncture, the customer starts to compare different products from various vendors to ensure they get a high-quality product at a reasonable price. 
• Buy. Ultimately, the consumer makes their decision and continues with the purchase.

When it gets to the second two stages, conventional advertisement and marketing are fine. Content marketing reaches into the first two phases of the acquisition process by raising awareness of alternatives and educating customers about a product that they may never have noticed before.

People have used content marketing at their businesses in the last year to expand more than 1,000 percent. Potential customers find the material, find interest in it, and by the point, they contact them they are already persuaded that they want to engage with them. They don’t have to indulge in any high-pressure sales strategies, it’s just a matter of description, signing a deal, and starting up. The trust that often needs to be built up over an extended selling process has already been generated before we know the potential customer is there.

If properly executed, the return on that investment for content marketing can be phenomenal. People haven’t spent a dime selling their stuff, or even too much time. Ninety-five percent of the success they have had with content marketing can be attributed to a handful of papers written, adding up to 20 hours of work.

Other advantages are also offered by content marketing in that it supports many digital marketing platforms. It provides additional content for social media marketing and relates to SEO efforts by producing natural quality backlinks and building quality content in search engines. In reality, the bulk of its SEO efforts will be focused on content marketing for several businesses.

Where do I start?

Many organizations provide content marketing services, also combined with SEO or PR services. If you’re probably too busy to do it on your own and aren’t able to do it in-house, hiring a service may be the right alternative. So if you’d like to jump in and do your content marketing, the simplest way would be to start blogging. For first, it will probably be challenging, but the more you do that, the better you get at it. Using tips from websites like Copyblogger, you’ll quickly learn how to build content for your website or blog that inspires readers and transforms them into clients or customers. But while effective writing and the right headline can help, it is not the secret to producing quality content that is the best level of content marketing.

Good Content

If you have ever slogged your way through having to read a marketing piece and have only finished reading because you’ve had to, then you’ve encountered lousy marketing content. If We speak about content marketing to businesses, We advise them that the material is perfect if they genuinely want to read it. Content is ideal if they are even willing to pay for reading it. When you want to see some fantastic content examples, just glance at what you’ve paid for reading, viewing, or listening to lately. When you watched this year’s The Lego Movie, you’ve seen one of the most prominent examples of content marketing to date. Yes, do you think they were making the movie to sell cinema tickets? Think once again. It was a 100-minute toy advertisement, and you paid good money to watch it instead of using a DVR to skip it. Is it any coincidence that Lego just leapfrogged Mattel, Barbie’s makers, to become the world’s leading toy company? You may not have the budget to produce a feature film to advertise your business, but you can still provide useful information to potential customers.

The # 1 content-marketing secret

Add value. That is the secret of it. It’s utterly not a secret. We’ve written about it all over this section already. Even if you look at some of the marketing companies choose to engage in, you wonder if they are purposely attempting to avoid the obvious. If it gives little or no interest, we skip ads. Find a skateboarder and ask him whether you could watch him look at a skateboard magazine if you want to learn about ads that don’t get missed. You will see he’s spending as much time looking at the adverts as he’s looking at the articles and pictures. Or check out the website – The Berrics. Most of the content is advertising, but skaters don’t avoid these videos, just like watching the other videos, because they get the value they want — good skating. As a skater, one would like to say those skateboard companies were pioneering content marketing years ago, but they only did what came naturally, and selling more goods was secondary to the joy of creating videos and magazines. When you want to recruit someone to your marketing team who intuitively understands content marketing, it may not be a bad idea to hire a skateboarder.

When you are not sure how content marketing can add value, ask your current customers what kind of content you should create that would be beneficial to them now and would’ve been valuable to them while they were looking for your service or product. They’re going to tell you.

For professional help, consider availing the services of a website advertising company, or when searching locally, lookup for a digital marketing company Wollongong like Monsterco.

HOW DIGITAL INNOVATION AFFECTS BUSINESSES

 To kick-start things, let us establish some common grounds. Let us define the concepts of innovation and digitization.

What is digitization?

Digitization is the change from analog to digital. The transition of processes and structures from analog to digital formats.

Innovation, on the other hand, is creativity. It is the development and implementation of strategies to services, processes, or products. Innovation improves efficiency, effectiveness, and helps to attain a level of competitive advantage over another.

In today’s digital world, every information is codified into two binary strings of 1’s and 0’s that can be read by machines.

Put simply, the transformation of information into 1’s and 0’s is the digitalization process.

Technologies like cameras, scanners, and other devices digitize our content. The best part is, they work for almost all kinds of materials: sound, visual (motion picture), and documents. For clarity, the use of technological devices to change from analog to digital is digitalization.

How Digitization Affects Us:

Digitalization has changed the landscape of human endeavours. It has literally brought the world to us. Rare materials and/or relics that were made available to a privileged few are now easily accessed with no geographic barriers. Beyond the benefit of minimal geographic barriers, digitization has done a great deal for the history of man. It has saved rare documents in electronic formats for generations.

Digitization remains at the front burner. Institutions and organizations are now making their documents in electronic formats. This initiative covers past and present documents, newspapers, books, images, dissertations, and more.

Benefits of Digitization.

Although digitalization promises a lot, there are still some scepticisms about it. Truthfully, the process of digitization can be daunting, but the benefits outmatch the strains it presents. Let’s look at a few of the benefits of digitizing.

Accessibility with little, or no bounds: Today, accessing information does not require a mini-trip to some library or museum. From anywhere, at any time, you can get all the information you need with the help of 

• information and communication technology.
• Speed: Gone are the days of sending messages through fax machines and the likes. With faster connectivity and bandwidths, sharing information is limitless.
• Another major benefit is the ease the digitalization offers. You can print out information directly from the web.
• No Re-shelving: The Internet is a vast library, and this library can take care of itself. No need for Re-shelving books or any other information you acquired.
• Never runs out of stock like ebooks.

Generally, the listed benefits are among the numerous ways digitization is affecting information. So, let’s look at specific sectors and see how digitization is impacting them.

Shipping and logistics: this industry is in constant need of real-time information. The importance of information in this sector is crucial as it helps improve their service delivery. Another benefit is the tremendous impact it has on revenue generation. Many of their operations are still non-automated, but the emergence of digitization ensures that any decision made is made with insightful data.

Another area where digitization has made a formidable impact is in the banking sector globally. The traditional queues and counter services have been replaced by digitized services that operate round-the-clock. By embracing digitization, banks are able to provide essential customer services at the convenience of the customer.

Digitization has altered the face of education, promising opportunities that may have not been feasible a decade ago. Digitized education can only get better in the coming years. It has taken out the stress for both students and teachers. Currently, students live in an environment that is dominated by screens, clicks, and loud music. As such, the traditional structures of teaching is no longer doable.

The line that once demarcated the real world from the virtual is blurring fast. Even the military and defence sectors are on the long list of industries and institutions that are embracing the digitization trend. Government and commercial bodies are throwing millions of dollars to scale military operations in terms of surveillance technologies, critical communication systems, navigation and more.

Recently, there has been increased funding of automated projects like Autonomous underwater vehicles (AUV), and we are yet to fully explore the potentials of unmanned aerial technology. The development of underwater vehicles is geared toward intelligence, inspection, repair, monitoring, and communications. To explain digitization in defence at length may require an entire article.

The healthcare industry is another industry taking giant studies in the digitization of its processes. Telemedicine and artificial intelligence-based devices are a few of the examples that digital transformation has left on its wake.

Unfortunately, some medical and pharmaceutical industries are yet to join the bandwagon. The motions they hold are understandable because the shift from the analog processes to digital can be quite challenging. Anyways, the benefits of digitizing these traditional medical processes and operations outweigh the hassles of the transit and can only get better.

With the digital transformation surge in healthcare, patients now get better treatments when they want with the aid of virtual reality tools and telehealth. Also, Doctors now possess better ways of streamlining their work with devices that are artificial intelligence-based.

The game change that digitization has brought has reduced human error margins. It has also increased patients outcome and lowered the cost of operations through web design wollongong and mobile user experience in Wollongong.

Digitization has earned its prominence in the economic structures of countries. It has provided the platform for connecting and marketing. Now, a 4-year-old can buy over the Internet with little or no supervision. E-commerce is picking up fast and may soon replace transactions made over the counter. This is possible with the rising improvements in data acquisition. Stores are able to acquire reasonable about of market data and translate that into product descriptions and any means of authentication to aid product orders. These days, people required convenience more and, making a few clicks seem like the easiest at the moment.

In today’s society, access to digital information sources has reduced the cost of maintenance of physical materials. Look at digitized information sources like e-journals, consortium, and other online sources. It had made it economical for creators, distributors, information seekers, and users.

How Digitization affects economies.

The adoption and usage of digitized processes by an economy is largely reliant on certain factors such as price, reliability, level of literacy, speed, and more. Despite the obvious fact that digitization has the capacity to reduce unemployment, boost productivity, ensuring efficiency and transparency in government and improve the lives of the citizens, the wide gap in adoption remains among some countries.

The economic structures of these countries are responsible for the disparity that exists as regards adoption and usage. While developed nations are making applaudable progress, emerging economies are still years behind and could catch up if infrastructures are placed to ensure that digitization thrives.

Alright, let’s focus on how digitization can help you grow your business.

Now we understand that digitization is disrupting many sectors rapidly, but what does this mean for your business? Good or Bad?

Well, the answer to this is simple and rather obvious. Digitizing businesses– that is the structures, and mode of operations– means your business has a higher chance of staying afloat and avoiding setbacks to growth and profits.

In business terms, we’d define digitization as the strategic use of technology to streamline business models and in-house operations for accelerated results.

How digitization affects every business: we have discussed many benefits of Digitization is many sectors, but it is important we see how it impacts our models and frameworks. Here is an outline of how digitization helps businesses.

• Revenue increase
• Reduction in operations cost.
• Customer satisfaction
• Optimization of operations
• And more.

Look, when you change the whole manual processes (okay, maybe not all), you enjoy so much convenience as the operator of a business and, the same is applicable to your customers. In today’s world, people don’t like to get their hands dirty: they like the magical life of waving wands and having everything. TADAA!

To integrate your business to suit these lifestyles, many digital options come to mind, like websites Despite the tons of websites on the Internet, you can still rise above all the “noise” and make your customers aware of you. Some platforms offer free web Creation tools, but there is just so much they can do for your business. Hire a Digital Marketing Company Wollongong. They can help you set up your site from start to finish. But to really stand out, your website would require the services of the Best SEO companies in Wollongong to help with your online strategies and ranking.

Websites are not all you need: you can consider getting video content, ranking on Google maps and, many other ways to pass information of your business to hungry information seekers. This would increase sales and overall user experience.

In reality, the Internet market is no different from a regular physical market. Like physical stores, your business needs to stake out and hold unto the most profitable sections within the market. However similar they may be, the Internet provides better opportunities to penetrate a wider and more specific customer group without boundaries. The Internet is like a vast ocean(market): It is big enough for everyone with loads of fish(customers), but not everyone is a skilled fisherman.

Quickly, let’s understand that simply bolting on technology to your business operations can work but for a short time. The key to successfully run a business that adopts digitization processes is to have a mind change. Businesses need to embrace the possibilities of technology replacing their manual processes.

 Here is the point: Anyone can design a website for a business but, not everyone knows how to make the website and its resource easily available. The same way certain files go into certain cabinets in a manual system, your business needs to do the same with its digital information and do it better.

Going digital with your business is, no doubt, a step in the right direction. Businesses taking this route of digitization are recording impeccable results in performance, and productivity of their business. For instance, businesses understand that communication with customers and employees is crucial to its success. Digitization enables speedy communication making it easier to relay information in real-time.

Importantly, digitizing your business’ data ensures it is safe and secure. Unlike the physical documentation with its vulnerability, digitized data is secure from damages. Also, restrictions can be added to confidential information or making it available to some personal.

Final notes:

Come to think of it. You are probably reading this on an electronic device, right?

Anyways, one final note for you to consider when undertaking a digital transformation of your business:

Dear reader, you are aware that you don’t have to travel to see a friend. You are also aware that we live in a century where we are more connected than ever.

Here are a few areas you can focus on if you want to digitize your business:

• Over half of the global information search is made on mobile devices. This has made it easy for customers to transact, communicate, network, and more all on the go. So, if you want to digitize your business either through websites or blogs, whatever it is, think mobility.

The whole point here is whatever format you choose to pass information to customers or employees, ensure that it is mobile friendly. Talking about mobile, a good place to start is with mobile applications.

• Get rid of bottlenecks: To digitize your business processes, you’d need to identify bottlenecks that may stretch the process for years. Of you are short on hands, outsource the task to a digital company with a track record of doing similar projects.
• Digitization is highly dependent on your customers and their demands. Analyze the market, see what your customers are saying and create a feedback mechanism to facilitate information gathering. This would guide you in putting the right processes in place and remove assumptions.

This is not an exhaustive list but should give you a jumpstart into digital transformation.

Facebook Marketing Tips (that work)

 It wouldn’t be too far from the truth to say that everyone is on Facebook. The 2 billion active users of the internet giant and millions of business pages are the ultimate field for advertisers interested in attracting attention to their brands. 

As marketers, we know how important it is to have a presence on Facebook, but we also know that standing out from our peers is becoming increasingly difficult. Marketers need to be smart about expanding their reach and business through Facebook.

While it is tricky to have a successful Facebook marketing campaign, it is not impossible. Here are some tips that will help you in the long run :

• Target a particular audience – One of the biggest reasons to get pumped about Facebook ads is the ultra-sophisticated level of ad targeting. Dedicate time and energy to analyze your customer base and form a buyer persona, but don’t be too precise because it can also work against you.

• Primary contests – Facebook contests are nothing unique, but this does not make the tip any less useful. Running a contest with a tempting opportunity is one of the best ways to promote ad engagement. The best part about running a contest is that it need not be too complicated.

• Humanize your company – Facebook’s original purpose was to connect with friends, not advertise your company. The dilemma is that promoting Product-only messages can only carry you so far. To communicate with your audience, you have to show the people behind the brand.

• Target existing leads – Through the Custom Audiences feature on Facebook, you can target the leads you’ve gathered from your newsletter signup or other lead gen activities. You should also create ads for the clients you already have but in a much more personalized manner.

• Optimize timing – An integral piece of optimizing engagement is not merely a matter of what you publish, but instead of when you post it. But optimizing the timing of your post doesn’t have to mean uploading in real-time. You can set up your Facebook to automatically push content during peak interaction hours, using social scheduling.

Well-tuning your Facebook strategy doesn’t require a full redesign of your page. In reality, sooner rather than later, several of these tips could be applied for brands looking to boost their presence on Facebook. While looking for a website advertising company for help locally, looking for “online advertising Wollongong” or ” digital marketing company Wollongong” will fetch you the best results!

An A-Z Guide on Facebook Marketing

 As a company embarks on the journey of online marketing, millions of questions, doubts, and uncertainties flood its mind. Questions like “What channels of marketing should I use?”, “How should I design my social media campaign?”, “How much should I spend?”, “How will I know if the campaigns are working or not?” haunt them continuously. It is natural to feel so confused and clueless as digital marketing is a tricky concept. And for new businesses, it can be a daunting task to manage their business and focus on digital marketing simultaneously.

Digital marketers have simplified the process for these amateurs venturing into digital marketing for the first time. Organizations can take the help of these experienced and professional digital marketing companies in Wollongong to sail smoothly on their internet marketing journey. 

However, before starting with anything, even before approaching the digital marketing companies for their services, all businesses should be clear about a few fundamentals. These fundamentals are the goals and expectations that they hold from digital marketing. If they are clear about these, they can present their requirements better to the digital marketing companies. Thus, they will be able to get better recommendations and have seamless marketing experience. 

1. Decide on what ‘conversion’ means to them and how much is it worth 

Business owners should understand that all conversions are not equal. Some obvious conversions like lead and sales are valuable to the business, but there are some secondary conversions as well. These include likes, follows, and shares on social media, referrals, newsletter sign-ups, and links to the company’s website. Although they might not be generating direct revenue, their contribution towards the brand’s online presence is immense. 

Lead generation happens in many ways, through phone calls or web inquiries. In a particular business model, a lead coming via a phone call might be more valuable, whereas, in others, the web inquiries might provide better leads.

Deciding what a lead or conversion means to the business helps businesses to analyze the Return on Ad Spent more efficiently. In turn, it helps them to decide on their marketing budget, plan out their digital marketing strategy, and stay in alignment with their marketing goals. 

2. Analyze how good they are at converting leads

It is futile for a company to continue marketing (traditional or digital) without understanding its true potential. Businesses may keep spending time and energy on designing and executing campaigns but see no result.

Businesses should know how many leads they can convert through the various campaigns. For instance, if phone calls generate ten leads, then they should assess how many of these become regular customers. Moreover, if the business model includes online sales, then the company should check the conversion of website visitors (leads) into sales.

If the business has adopted digital marketing for the lead generation, it is all the more necessary to keep track of conversion rates.

3. Track Everything 

Businesses should track everything, from campaign engagement to website traffic. It is necessary to keep in line with the above requirement of measuring conversion rates. Companies who have just stepped into the world of digital marketing might not be very sure about all this. Thus, the first prerequisite is that they install Google Analytics on their website. The Analytics engine will give them information about website traffic, the channels used, and conversion rates for the website visitors. In case businesses are unable to interpret or analyze the data and need some expert help, they can contact Analytics professionals. These professionals will help them in the lead conversion tracking, and also teach them the basics of Google Analytics.

Although professional help is available, it is always prudent for businesses to have first-hand knowledge of Analytics. Spending some time with Google Analytics will help them get familiarised with the data. Thus, they can measure website traffic, conversion rates, and decide for themselves if the campaign is working or not. 

4. Know their online competitors

In the traditional marketing space, a business has direct competitors, those belonging to the same location or industry. As marketing shifts to the online platform, the competitors increase exponentially. The competition expands from the same industry to all the businesses present online.

For instance, if you are a shoe manufacturing company, by going online, you are not just competing with other shoe manufacturers but also with other garment and accessories brands. You are in a tussle with other companies for more ad space or higher search engine rankings. Even on social media sites, you are always in a frenzy to post trending content and get more attention, views, likes, and shares. 

Apart from their regular competitors, companies should list down these most-seen brands, which they feel are a threat to their online presence.

Identifying competition is the first step towards creating differentiation. Companies should understand their competitors’ strengths and develop their unique propositions accordingly. 

5. Have a clear picture of how they want their business to look in the next twelve months

All businesses should have clear and precise goals. They should have a short term and long term plan. 

Once they start their digital marketing journey, they should be clear about what is the ideal number of customers they are willing to attract through online marketing. They should be sure about their revenue and growth projections. Further, they should track the offline marketing efforts (if any) and its performance in terms of lead conversion.

All this will help them to ascertain where digital marketing fits into their plan and seek the services of digital marketing companies. 

As businesses get a clear picture of their goals, digital marketing becomes simpler. They know whom to target, which channel to utilize, and how much to spend. 

Social media marketing lies at the center of digital marketing. Thus, all companies trying out digital marketing have to adopt social media marketing as their primary strategy. The question is which social media site they should choose. Going by the numbers, Facebook wins the game with its user base of 2.27 billion active users. This whopping number compels all companies to be on Facebook. However, with the ongoing controversies surrounding Facebook, they are uncertain if a hefty investment in Facebook is still worth the effort. The good news is that despite all the scams and scandals, Facebook is and will remain the world’s biggest social networking platform. Surveys have shown that there has been no significant change in Facebook usage patterns over the last few years, even after the Cambridge Analytica controversy. Another question that businesses ponder over is whether their target audience is on Facebook or not. Again, statistics come to our rescue and prove that 68% of internet users use Facebook, which is much higher than the usage rate of other social media sites. No matter what gender or age group the company wishes to target, they are sure to find plenty of those users on Facebook.

Thus, all businesses should understand the nitty-gritty of promotion through Facebook. To have a better understanding, let us discuss the fundamentals of Facebook Marketing.

Marketing with Facebook Pages

Just like how a website serves as the face of the brand, on social media, a Facebook page is the information hub for the brand. It is a platform where the brand can display its capabilities, value propositions, and engage its users. Thus, marketers can take cues from website advertising companies to design their Facebook pages.

First impressions are crucial, be it a person, place, or brand. And Facebook pages are instrumental in providing this first impression. Brands should strive to provide the perfect first impression, which can captivate their users and leave them spellbound. 

The profile photo on the page should be the brand’s logo. The About section is where the brand provides information about themselves, their offerings, and unique propositions. Updating content regularly on the Facebook Page is a must. It helps the brand to stay relevant and connected with their users. Some typical timeline posts include :

• links to articles related to your company
• links to blog posts
• coupon codes for users 
• new product announcements 
• links to innovative online tools that the brand’s users might find useful
• customized videos that are appealing to their audience

Spamming the Facebook page is the last thing brands should do as it degrades the credibility of the brand. Another necessary thing is to use analytics to derive insights about the Facebook page. In case of any surge or drop in users, brands should check the content on their page and change their methodology accordingly. 

Using Facebook Groups, Marketplaces, and Jobs

Facebooks groups are like discussion forums but with some more features. Companies can create Facebook groups related to their industry or products. Facebook groups are more engaging and likely to bring together a group of like-minded potential customers. It increases the brand’s outreach and gets them in contact with a bigger audience. However, Facebook pages are more demanding than Facebook pages or profiles. They require constant monitoring, posting, and managing members.

Facebook Marketplace might be a new feature that Facebook has introduced, but it holds immense opportunities for e-commerce retailers and product-based companies. Through Facebook Marketplace, they can list their products on a Shop tab on their Facebook Page. These products are accessible for search throughout Facebook, and anyone can view them. Online advertising in Wollongong, especially for the e-commerce business, has found a new dimension through the Facebook Marketplace.

Listing jobs on Facebook is also useful for brands in some situations. It facilitates the hiring process, and the reach of social media ensures that they get both quantity and quality talent.

Targeted Advertising

Facebook offers the best-targeted advertising opportunities. It captures demographic information about users and enables brands to use the correct advertising technique. Companies can feature ads targeting specific geographies, age, gender, education levels, and the devices customers use for browsing. Usually, companies track the information their target users have in their profiles and design their ads accordingly. The different ad formats are video ads, image ads, carousel ads, collection ads, slideshow ads, and lead generation ads. 

The advantage that Facebook advertising offers is the feature to customize ads as per the target audience. Facebook is a platform that provides the opportunity to reach multiple people in a way they will find engaging. 

Facebook and Email Marketing

Apart from the global coverage and highly-targeted ads, another advantage that Facebook offers is its integration with other marketing channels. Businesses can combine Facebook marketing with other marketing channels such as email marketing, search engine marketing, and mobile marketing. It helps to develop a promotion mix that will enhance the brand’s online presence and visibility.

Facebook, when combined with email marketing, opens up a new window of opportunities. Lead ads on Facebook provides users the option to opt-in to the brand’s newsletters through their Facebook posts. Moreover, brands can utilize user feedback from Facebook to create an environment of trust and empower their relationship with their customers. The emails that brands send out to their present and prospective customers should have the social media button attached in the mail footer, encouraging their customers to engage with them on social media. 

Facebook Contests and Promoted Posts

Holding Facebook contests is a popular way of increasing brand awareness. Brands use a third-party app, which then directs the contestants to the company’s Facebook page.

If brands take the help of Facebook Promoted posts, they have to pay a minimum rate so that the Facebook posts have more number of users and gain visibility.  Paying, so that the posts garner users, becomes necessary in today’s situation when people spend almost every waking minute of their day hooked to Facebook.  They view a wide variety of content and hop from one brand’s Facebook page to another. In such a scenario, attracting the user’s attention and retaining it becomes a challenging task. Facebook Promoted posts ensure that the brand’s posts are always on their target customer’s feed. Thus, the chances of customer engagement increase, and brands can leverage this opportunity for generating higher sales. 

Companies today are trying to perfect their game of digital marketing. Social media marketing, especially Facebook, is an indispensable part of the whole digital strategy. Thus, brands should be on their toes to better understand Facebook marketing and use it to their strength.