Fundamentals of Digital Marketing

The knowledge of digital marketing is a must-have for all today, be it large organizations, new-age startups, freelancers, or small businesses. Anyone who wants to build a brand image and have a social presence should be well versed in the nuances of digital marketing.

The fundamentals of digital marketing that guarantee success are the following:

1. Website Design – Designing a flexible, visually appealing, and professional website is the first requirement of digital marketing and also an asset for the company. Many companies are offering the best web design services in Wollongong. 
2. Content Development and Marketing – Internet users spend 20% of their time reading content, and 68% of the people read about their favorite brands. Hence, providing fresh and regular content is the need of the hour. Not only is content development necessary, but developing a content strategy is also essential. The company publishes the content on its preferred social media site based on its target audience.
3. Search Engine Optimization (SEO) – The next step after website development and content curation is ensuring that people find their way to all this, among the myriad of competitor brands’ websites and their custom content. Thus, SEO is a tool to increase the visibility of a website on organic search engine result pages (SERPs) by using keywords relevant to the business in the company’s website URL and content. There are many companies providing services related to SEO in Wollongong.
4. Social Media Marketing – 50% of shoppers have claimed that they have purchased after getting positive reviews about a product or service on social media handles. Thus, the use of social media has become very crucial for brands. They get to choose their target audience and engage them on a single platform.
5. Pay Per Click Advertising – It is a form of online advertising that reaches the interested audience. Whenever anyone types any search phrases in the Google engine, relevant ads appear which direct customers to the company’s website. The companies have to pay only for the number of clicks on their ad. Apart from Google Ads, Facebook Advertising has gained popularity as a PPC platform.
6. Email Marketing – Outdated as it may seem, but email marketing generates the best ROI for marketers, and hence its knowledge is essential. Companies need to understand their customer’s psychology to write engaging emails.

Digital Marketing is vital not only because competitors use it but also because it helps to capture a larger target audience, and available analytics tools help to track the progress of marketing campaigns.