SEM Tips and Tricks

Search Engine Marketing or SEM is buying search advertisements on Search Engines to ensure that your business receives favorable placement on relevant search terms. It’s not about likes, pins, snaps, followers, or display ads. It’s more direct – get your page to show up to the relevant consumers first!

For many businesses, SEM is beneficial because it focuses on new, qualified leads. SEM enables a company to deliver advertisements to relevant consumers at specific times when they are seeking or searching for a product or service. Businesses pay only when consumers take action by clicking on their ad or by any amount of ad extensions. No clicks mean spending no money. One can focus on operating SEM campaigns within the Google Search Network or GSN and its search partners. One can also track conversions through these SEM campaigns, such as phone calls and purchases that are driven directly from search ads. A website advertising company will help you set up a successful SEM campaign that suits your needs.

What’s needed to launch an SEM campaign? Quite a bit! For starters, here are a few points:

– Defining your campaign – take the time to explore the appropriate revenue streams that you want to focus on, and use them to build your ad groups

– Target the right consumers for your business by using Google’s wide range of resources (affinity audiences, remarketing lists, the list goes on)

– Use the correct keywords- get particular  with brand names, relevant search locations, and various match types

– Write ads which are clear, concise, engaging and alluring

– Be hands-on and monitor your campaigns as much as possible!

– Allow a launch window of 30-90 days for optimization to take full effect

– Sync as many Google platforms as possible (My Business, Merchant Center, Analytics) to take full advantage of Google’s capabilities for conversion tracking and extension

– A / B check various bidding strategies, ad copy, and keyword targeting to ensure that the campaign continues to advance!

SEM’s technical side is fascinating and stimulating, as one can imagine, but a crucial part is creating ads that will drive consumers to engage with your or your client’s business!  A calm and open mind is the key to creating a successful ad. With an appealing ad and a planned campaign, a company can reap many benefits from SEM. If you target local markets,  look-up for “online advertising Wollongong” or “Digital Marketing company Wollongong” for professional help.